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Discover CP Group’s global investment
and business portfolio.

                                                    

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CP Group, known in China as the Chia Tai Group (Zheng Da Ji Tuan), is the first multinational enterprise to invest in China’s agribusiness, in 1979. Serving the changing needs and demands of China’s 1.3 billion people, C.P. businesses are involved with growing, processing and marketing of foods under its “farm-to-table integration strategy”.
 
Agribusiness and Food Industry
CP has over 100 compounds feed mills and 5 fully integrated poultry businesses in 29 of China’s 31 provinces, autonomous regions and municipalities. CP has opened seed shops and arranged seminars in villages across China, in order to improve farming methods and add to the profitability of China’s farmers. The importance of bio-security and food safety is paramount to CP’s production of both human and animal food. CP’s technical service teams of veterinarians and animal husbandry specialists, provide farmers with advice and support. More than one-quarter of China’s poultry exports, come from CP’s integrated poultry business.
 
Business Links
www.cpgroup.cn
 
Lotus Supercenters
Yichu Lianhua (Lotus) Supercenter started in Shanghai1997 by a subsidiary of CP’s Chia Tai Group, in alliance with Shanghai Kinghill. With its large area of sales space and its ‘Every Day Low Price’ motto, it has brought a friendly, one-stop concept to shoppers in Shanghai. It’s 20,000 types of product range from fresh and processed fish, meat, vegetables and fruit to household items. Today, CP/Lotus has more than 75 Lotus Supercentres in China.
 
Super Brand Mall
China first and largest one-stop shopping and entertainment complex was inaugurated in October 2002, located in Shanghai’s Lujiazhui Finance and Trade Zone, Pudong District, across from The Bun.
 
Automotive and Industrial
Overseeing operations in motorcycle and automotive parts manufacturing, engineering and construction technology, and its ability to supply it, has been the crucial component in building CP Group’s China business, which has grown, year on year, focusing on supplying the needs of the local market and exporting a smaller percentage of its products to Europe, India and the US. Both the Luoyang Northern Ek Chor Motorcycle Co. Ltd. And the Shanghai Ek Chor General Machinery (SEGM) have obtained ISO 9001 National /International quality attestation.
 
Plastics
Formed in 1990, the joint venture with Shanghai Beston Petrochemical Co., has as its main product, leather and sheet plastics, non-toxic PVC roller blinds and plastic fencing, and rainwear. Other related ventures in China, include pharmaceuticals, herbal remedies, sport shoes and the Wanli beer brewery in Guanxi
 
Media and Entertainment
Since the early 1990’s, China Central Television (CCTV), has broadcasted a weekly CP sponsored documentary program, Zheng Da Zhong Yi (The Chia Tai Hour), to millions of Chinese viewers across the country. Shanghai Chia Tai Television Productions Ltd. (SHCTV) is Shanghai’s first full-scale TV and radio production company, capable of presenting live television and recorded shows, in addition to producing several popular television programs.
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